Sony’s Underwater Store: Xperia Aquatech Store

Imagine a store located under the waves, in the blue depths. This store has truly expanded beyond an ordinary shopping experience. Also a technology giant by Sony!

The name of this underwater store that opened for only three days in Dubai Xperia Aquatech Store. This store, which sounds impossible, is almost an indication that Sony has not lost its innovative spirit and will not lose it.

The Xperia Aquatech Store, which Sony opened for the first time, was located four meters below sea level!

Visitors can explore the fascinating world underwater while at the same time Experience Sony’s water-resistant Xperia devices He aimed to present the opportunity.

So this unique store was created to promote Sony’s water-resistant Xperia devices. was part of a creative marketing campaign.

But to this store Not everyone could enter.

Just a made competition winners, media members and VIP guests It could be visited by.

Visitors were required to undergo a short diving training.

After the training, see Sony’s latest underwater Water-resistant smartphones and accessories Visitors who had the opportunity to explore were expected to have a unique experience.

Popular products in a special underwater exhibition area specially designed to highlight Sony’s waterproof technology It could be purchased upon landing.

In summary, this unique concept that Sony implemented to draw attention to its water-resistant devices has become a sensation in the marketing world. It made a big impact.

This store not only offered visitors an unforgettable experience but also showcased the brand’s innovative theologies. introduced in an impressive way.

Waterproof you trust your products We think that Sony, which explained it most clearly, could not have found a better and braver way than this…

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