Spotify introduces new font Spotify Mix

Combined styles from different fonts

According to Spotify’s head of global brand design, Rasmus Wängelin, the name pays homage to the dynamic nature of music culture as it evolves and changes over the years. Wängelin said Spotify Mix, developed in collaboration with Berlin-based Dinamo Typefaces, is a combination of elements from different font styles. “remix” He says it is.

“The result is a sans-serif font that blends aspects of both classic and contemporary styles, creating a distinctive and unique look. We subtly combined the shapes of sound waves to evoke a rhythmic feel,” Wängelin explains in Spotify’s press release. “The combination of sharp angles and soft curves gives the font a character unique to Spotify.”

Company, Spotify Mix’i It plans to use it in everything from playlists to marketing campaigns. Since it is a variable font, it can be customized in different thickness and width on Spotify to enrich the content. At the same time The Spotify text on Spotify’s logo will also be updated with the new font. The changes will be implemented gradually, starting today.




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