Voice-over and motion capture artists working in the video game industry decided to strike because their demands for protection against the use of artificial intelligence were not met. The union representing the artists announced that negotiations with major video game companies had failed and therefore announced that the strike would begin on Friday.
Artists’ reaction to the use of artificial intelligence
The concern that artificial intelligence technology will negatively affect the work of artists has been a matter of debate in the industry for a long time. Union officials state that companies’ uncontrolled increase in the use of artificial intelligence threatens the job security and rights of artists. Artificial intelligence, especially used for voice-over and motion capture performances, has been criticized for concerns that it could replace artists. For this reason, artists demand that the use of artificial intelligence be subject to certain regulations and that these regulations be included in contracts.
The strike decision was taken as a result of a vote by the union. The artists stated that they made this decision because the negotiations that lasted for 18 months were inconclusive. Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) President Fran Drescher emphasized that the strike will continue until an agreement is reached to prevent the abuse of artificial intelligence. The strike reverberated throughout the industry and put pressure on companies to change their approach.
Video game companies reacted to the union’s strike decision. In the statement made on behalf of the companies, it was stated that the current contract offer includes items such as historical wage increases and additional security measures. On the other hand, it was stated that there are protective measures regarding the use of artificial intelligence, such as obtaining the consent of artists and paying them fairly. However, the union argues that these proposals are not sufficient and demands stronger and more comprehensive regulations.
It remains unclear how long the strike process will last and how it will conclude. Artists remain determined to protect their rights and limit artificial intelligence. The companies, on the other hand, argue that their current offers are sufficient and state that they are ready to continue negotiations. In this process, developments in the sector will be closely followed and the effects of the strike will be evaluated in the long term.
The video game industry is facing such conflicts at a time when artificial intelligence technology is rapidly developing. Demands regarding the protection of artists’ rights and the ethical use of technology will continue to be an important agenda item in the industry. These developments have the potential to redefine the balance between artificial intelligence and human labor.
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