IQUEEM, one of Turkey’s leading digital marketing agencies, reinforces its 16 years of deep-rooted experience in the tourism industry with its significant successes on global platforms such as Google, VK and Hybrid Ads.ai. Focusing on premium brands and standing out with its innovative strategies, the agency strengthens its leading position in the industry by signing 7 international success stories on 4 different platforms.
Why do tourism brands choose IQUEEM?
The tourism and travel industry, which is expected to reach a market size of 446.5 billion dollars in 2024, is becoming more competitive day by day with the effect of digitalization. This situation pushes businesses that serve directly to consumers to seek new ways to increase their bookings, open new revenue streams and establish strong ties with their target audiences.
Changing consumer habits along with the dizzying speed of technology forces tourism brands to get rid of traditional marketing methods and adopt digital marketing strategies. The path to success in this field is to be competent in all platforms and to produce innovative solutions that can keep up with constantly evolving trends.
Underlining that digital marketing has become a necessity, not a choice, IQUEEM CEO Berkun Meral shared his experiences and vision in the sector with ShiftDelete. Meral states that each sector has its own dynamics, and that the tourism sector has a structure that is highly variable and trends evolve rapidly. He emphasizes that it is vital to read consumer behavior correctly, follow global developments closely and move forward with accurate digital marketing strategies.
Touching on the return on digital marketing investments, Meral said, “Brands that invest in this area can increase seasonal occupancy rates, strengthen their brand awareness and achieve sustainable growth in the long term. “The measurable and data-driven structure of digital marketing allows brands to clearly see the impact of their investments,” he says.
So, what are the factors that distinguish IQUEEM from its competitors and make it so successful? Meral explains the two important factors underlying their success as a “tailor-made” working model and an “expert team”.
“Every brand has its own needs and goals. As IQUEEM, instead of offering ‘uniform’ solutions, we know our brands closely, analyze their needs and develop special strategies that will enable them to achieve their goals..”
Meral also pointed out the importance of specializing in the right platforms and said, “7 global success stories on 4 platforms is not a coincidence. Behind this success lies a team of experts in their field and in-depth industry knowledge.,” says.
IQUEEM carries its leadership in the tourism sector to the e-commerce field. Stating that he is assertive in this field with the digital marketing strategies he has developed specifically for e-commerce brands, Meral said, “We help e-commerce brands increase their competitiveness, increase brand awareness and increase sales.” he said.
IQUEEM, which makes a difference in the digital marketing world with its continuous development and innovation-oriented structure, continues to be a reliable partner in the digital transformation journeys of brands in both tourism and e-commerce.
Source link: https://shiftdelete.net/iqueem-dijital-terzi-isi-donemi