Temu’s prominent data in Turkey, affected by legal regulations

Additional customs taxes are imposed on products ordered from abroad and the shopping limit is limited. From 150 euros to 30 euros that you fell We conveyed it to you. By making changes in the Decision on the Implementation of Certain Articles of the Customs Law No. 4458, e-commerce Goods not exceeding 30 euros with Pharmaceutical items not exceeding 1500 euros Tax regulations were made for In addition, in case of goods included in the list No. IV attached to the Special Consumption Tax Law No. 4760, the above rates are applicable. additional 20 percent Let us remind you that a single and fixed tax will be collected at the rate of

We can say that within the scope of the regulation, both e-commerce platforms selling from abroad and customers using these platforms will be affected. China-based e-commerce platform Temu is among those affected by the regulation. Reaching a large audience in a short time Agohas become very popular in our country in recent months.

Gemius Türkiyebased on the date range of 12 July – 6 August, the Temu platform Number of active users in Turkey, distribution of visitors by age and gender shared. According to data from Gemius Turkey; Temu’s monthly active users 9.3 million reaching. The number of daily users of the platform is 1.4 million at the level.

When it comes to age group distribution, Temu has visitors of all ages. Although there are not big differences between age groups in this sense; Temu’s visitors between the ages of 25-44 are slightly more prevalent. The 25-44 age range is followed by 55 and over, 45-54 and 18-24 age ranges. 53 percent of the users visiting Temu are women and 47 percent are men.

Temu, which reached millions of users in our country in a short time, changed the basket limit it applied for our country after the regulation. Time will tell how Temu will perform in our country after the regulation.