Temu’s User Data in Turkey Announced

Gemius Turkey analyzed the data between July 12 and August 6 and shared important information about the performance of the Temu platform in Turkey.

With a new regulation published in the Official Gazette recently, additional customs tax was imposed on products ordered from abroad and the shopping limit was reduced from 150 euros to 30 euros. Among those affected by the regulation is China-based e-commerce platform Temu, which has reached a wide user base in a short time. Temu has become rapidly popular in Turkey in recent months. According to these data, the number of monthly active users in Turkey has reached 9.3 million, while the number of daily users of the platform is around 1.4 million.

The numbers clearly reveal Temu’s rapid rise in Turkey and the expansion of its user base. Data on age and gender distribution clearly reveals the demographic structure of the platform in Turkey and the diversity of user profiles.

Temu’s User Profile in Turkey: Striking Details in Age and Gender Distribution

The demographic analysis of the platform provides striking data about Temu’s user profile in Turkey:

• Temu manages to attract visitors from all age groups. However, users between the ages of 25-44 constitute the largest user group of the platform.
• The 25-44 age group is followed by those aged 55 and over, those aged 45-54 and those aged 18-24, respectively.
• 53 percent of Temu visitors are female and 47 percent are male users.

It shows that Temu appeals to a wide demographic and is particularly popular among users in the 25-44 age group. It is noteworthy that the platform is slightly more preferred among female users than among male users.

Temu expanded rapidly in the Turkish market and reached millions of users. However, in line with the latest regulations, the shopping cart limit in our country has been updated. How the platform will respond to these changes and how its performance in Turkey will be affected will become clear over time.