Tesla says its deliveries fell for the first time since 2011

Tesla announced that its annual deliveries for 2024 have decreased. Company in 2023 While delivering 1.81 million vehicles, This number in 2024 decreased to 1.78 million. This decline was Tesla’s first decline in annual deliveries since 2011.

Although Tesla shares fell by up to 7 percent after the announcement, they closed with a 63 percent increase throughout the year and reached an all-time high in December.

Tesla’s While fourth quarter deliveries were 495 thousand 570, the production figure remained at 459 thousand 445. However, these figures fell short of analysts’ expectations of 506 thousand deliveries. In Europe, the company experienced a 14 percent decline in 2024; Especially in November, sales decreased from 31 thousand 810 to 18 thousand 786. Tesla’s growth in the Chinese market was also below the industry average.

Tesla is struggling not only with a decline in vehicle deliveries but also with increased competition. While brands such as BYD, Rivian, Hyundai, Volkswagen and BMW are making significant progress in the electric vehicle market, Tesla’s failure to offer a more affordable model is drawing criticism. It was also reported that new models such as Cybertruck did not receive the expected attention and started to accumulate in the second-hand market.

Tesla CEO’su Elon Musk’‘s intense support for Donald Trump in the US presidential elections also led to criticism that the company was diverting its attention. Musk will co-lead an advisory group with the Trump administration aimed at reducing federal spending and regulations. The impact of this situation on Tesla will be seen more clearly in the results of 2025.

Musk stated that they aim to offer more affordable and autonomous vehicles in 2025 and announced that they foresee a growth between 20 percent and 30 percent. However, it seems possible to say that Tesla’s success depends on how well it can cope with both global competition and operational problems.