As a result of the investigations carried out within the framework of the Digital Markets Law (DMA), the European Commission fined Apple and Meta a total of $ 798 million. Apple; The App Store policies were fined $ 570 million and Meta was fined 228 million dollars due to their practices on data processing preferences.
In the investigation, Apple’s application developers prevent users from directing users to more affordable alternatives other than the App Store. The Commission concluded that such practices increased commercial pressure on developers and prevented competition.
In the penalty given for the commodity, the company’s “Pay or Rize” model was launched in November 2023 on Facebook and Instagram platforms. In this system, users are forced to pay for an advertising experience, or are allowed to approve their use of personal data to target advertising.
Apple announced that he would object to the decision. The company is unjustly targeting the European Commission; He argued that the decisions taken will damage both the user interests and the integrity of Apple products.
Meta also expressed his reaction in a similar way. Firm; He argues that the EU is especially harsh applications against US -based companies, whereas it is more flexible for Chinese and European companies.
US President Donald Trump’s recent announcement that they will respond to such penalties shows that a new tension may occur in the country’s relations with the European Union in the coming period. So what do you think about this? You can share your opinions with us in the comments section below.
Source link: https://shiftdelete.net/avrupa-birligi-apple-ve-meta-ceza-yagdirdi