There is an interesting development in the market. According to the latest report by market research firm CIRP, 17 percent of users who bought iPhones in the second quarter of this year Android from operating system iOSHe switched to . The conversion rate from Android to iPhone has reached its highest level in five years and has almost doubled compared to the same period last year. Last year, this rate was only 10 percent. So what could have caused this?
Migration rate from Android to iPhone reached the highest level in the last five years
This data looks like a big success for Apple as more users are joining the Apple ecosystem. However, CIRP approaches this situation cautiously. They state that the majority of Android users prefer more affordable and competitive models, not Apple’s newest flagship models. This is also iPhone 15 It may mean that the sales of the series may be below expectations.
The switch of a larger Android user base to Apple may also affect the rate at which existing iPhone users switch to new models. According to CIRP’s data, there has been a decrease in the rate of upgrades of existing iPhone users to new models. This means that Apple is not getting the expected performance from the user base to which it has traditionally made high sales.
The transition rate from Android to iPhone in the second quarter of this year is the highest since the 21 percent rate in 2017. This is an indicator of how successful Apple can be in attracting Android users at certain periods.
For Apple, these developments are both positive and signs that should be watched carefully. Although it is pleasing that Android users are joining the Apple ecosystem, the models preferred by these users and the upgrade rates of existing iPhone users may cause Apple to review its strategies.
What do you think about users switching from Android to iPhone? Which one do you think is better? You can share your opinions in the comments section below.
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