When we think of a vacuum cleaner, the sound that comes to our mind is the same. What if we said that that “whoo” sound was not actually necessary and was added consciously? The same goes for many other noise-making things, including cars and motorcycles.
Do you think a zero-noise vacuum cleaner could not have been produced by now? Of course, it was and is being produced. However, brands do not prefer this technology because It is in their interest to manipulate us.
And just for that “audio engineers” It even exists. Something we step on without realizing it “click” They are trying to give your voice a purpose. So how?
There is even such a thing as “product sound design”!
Bring to mind various sounds. Closing the ketchup lid, Opening Pringles can, pressing game console buttons, opening and closing the tip of a ballpoint pen, the sound of the car turn signal… We can continue these examples until we reach hundreds.
Engineers and designers spend serious time on how products will sound and work meticulously to ensure that sounds have a purpose. Because the sounds coming from these products are can manipulate our choices!
Let’s start with an example from cars. Why are sounds carefully designed for a purpose and how can they manipulate us?
Think of the sound of a speeding car. It’s something like above. This may be a real voice, but it may not be. Some cars, for this speed sound knocking engine sounds can be added and it passes through the speaker and echoes in the cabin of the car. There is a slight difference, but you may not notice it.
You can more or less guess the reason for their fake sound. The sound of the engine represents speed; Speed is power. the sound of a car The higher it is, the more power you have. I guess you now understand better the purpose of the Kekos who walk around the streets doing “wutututu”.
One Harley-Davidson motorcycle without sound Think about it. There would probably be no excitement left. In fact, this sound became so identified with the brand that Harley-Davidson even applied for a patent to be exclusive to them, but it was not accepted.
If cars and motorcycles don’t interest you that much, let’s move on to the vacuum cleaner.
Vacuum cleaners don’t actually need to be that loud. You may be disturbed by the sound of the vacuum cleaner running at home while you sleep in the morning, but for the person who sweeps the same does not apply.
For example, think of the sound of those tiny particles hitting the vacuum cleaner pipe. How satisfying isn’t it? Likewise, the loud operation of the vacuum cleaner A thought that you can clean better by working harder It creates in our minds. Companies, of course, want to take advantage of this situation and design sounds you know.
The same manipulation and fine workmanship applies to food and beverages.
Some fruit juices have metal lids, “pup” It opens with a cute voice. This sound represents freshness, signals that you have never been turned on before sends it to your brain. So, it is a very accurate choice for a fruit juice bottle.
Now think about chips. HE “crunch” His voice… Just hearing his voice can be enough to make us crave it. Even “crunch” as his voice fades that the interest in chips has decreased There is indeed research.
All this, the sounds make us how you manipulate and direct our demands is showing. Everything has a reason, from the sound of cars to the crunch of chips.
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