The Results of the Survey for Young People Attract Attention: iPhone or Android?

According to Piper Sandler’s biannual survey of young people iPhone It remains overwhelmingly popular among young people. 85% of US teens surveyed own an iPhone, and 86% plan to buy one as their next smartphone.

While the iPhone is still the most popular smartphone among teens, the ownership rate and demand appear to be down, according to an October 2023 survey in which 87% of teens own an iPhone and 88% plan to buy one.

87% of Young People Use iPhone

Apple’s dominance of the teen market is particularly notable right now because it’s one of the metrics the U.S. Department of Justice is targeting in its antitrust lawsuit against Apple.

So much so that it is claimed that Apple’s ownership of the US smartphone market causes “social stigma, exclusion and blame” for those who do not use iPhones. The Ministry of Justice claims that this is a “particularly serious” issue for young people and that “social pressure” is causing them to switch to iPhones.

Apple Watch and Spotify Are Other Favorites of Young People

Apple WatchAs for , 34% of teens report using an Apple Watch, which is exactly the same as last fall, but Apple Watch purchase intent is up 3%, with 13% of teens planning to buy an Apple Watch in the next six months.

Only 39.4% of teens say they own a smartwatch, so teens overwhelmingly prefer the Apple Watch over other smartwatch brands. While Apple Watch is the most preferred watch brand, Rolex and Casio rank second and third, respectively.

In terms of music service, young people are mostly SpotifyHe prefers . Slightly more than 30% of young people state that they use Apple Music.

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