“Play-Doh”, the pioneer of play dough, was actually produced for a completely different purpose. Then, they came up with an idea that would change the fate of the company, and children’s play dough, which is still used today, was released to the market and achieved great success.
Many of us have played with play dough in schools, in our homes and in our gardens. By making people, animals, flowers with them We would both have fun and develop our creativity.
These play dough that most of us use were not actually produced consciously. Accidentally becoming a child’s toy while serving a completely different purpose He was in a situation.
It was a material produced for wallpapers.
Play-Doh was introduced to the market as a soft and flexible material produced to remove wallpapers. early 20th century The world’s largest wallpaper cleaner was a producer. Demand was quite high, but by the 1950s, more practical products were produced and it was no longer needed.
At that time, the name of the brand was “Kutol”. While the owner of the company, Joseph McVicker, was trying to recover his struggling brand, his kindergarten teacher aunt came up with an idea. “Let’s let the kids play with it.” said. He even suggested the name “Play-Doh”.
Things have indeed turned around.
When the company was in a period of losing power A brand that produces play dough for children in 1956 His fate changed when he became. It was a product that increased children’s creativity and entertained them. It spread all over the world.
Although it was first produced only in white, after a while the range was expanded to include primary colors such as red, blue and yellow. Now rose red, garden green etc. There are various color scales. Since the first version of the product the amount of salt has been reduced but its components remained largely the same.
Hasbro, the owner of Play-Doh, says that if you combine all the Play-Doh dough produced since 1056, He said he could make a snake that could wrap around the earth 300 times. says. This is how the product, produced for a completely different purpose, has survived to the present day…
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