The Tactics That Made Red Bull One of the World’s Most Famous Brands

The name “Red Bull” is not only on beverage cans; in parachutes, in athletes’ clothes, in cars with Red Bull cans on them we can see. When it comes to “extreme sports”, it is one of the first sponsors that come to mind.

So how did Red Bull emerge and manage to successfully take its place among the world’s giant brands? Tactics they continue to use today Let’s explain it through.

From selling toothpaste to energy drinks…

Red Bull, which emerged in 1987, was founded by Dietrich Mateschitz. Dietrich; A tonic that will keep drinkers alert and fit. He was after it and there weren’t any energy drinks available at the time.

He did not have enough money to advertise to enter the market. Instead, another idea came to his mind. Girls called “Red Bull Girls” teach university students free drink They were going to distribute it.

The strategy continued quite successfully.

The target audience was quite reasonable. university students while preparing for exams or partying It was very common for him to drink Red Bull. Moreover, they also had the opportunity to talk about the product while distributing free drinks.

In fact, this strategy still continues today. You may have seen young people driving around in Red Bull cars.

Another strategy was for the brand to reference extreme sports.

Red Bull is aware that its consumers are young and active people and it plays to people in this age range. For years, extreme track gained widespread recognition by sponsoring events. In addition, he managed to make a name for himself with his jaw-dropping promotional shows.

For example, in 2012, they flew a parachutist approximately 39 km into the stratosphere. Man reaches Earth using parachute in free fall jumped. The time until the landing took 10 minutes and it made a serious impact by breaking two different world records.

In short, Red Bull knows the audience it will play for, but does not do so in a conspicuous way.

Red Bull’s content is aimed at the target audience’s interest in extreme sports, festivals and fast lifestyle It revolves around the intersection between his interest in health and the ability of his products to keep people awake and alert and energize them during these activities. All of this contributes to a positive brand image.

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