The valuation of Placer.ai, which received an investment of 75 million dollars, reached 1.5 billion dollars

Location data startup known as Placer.ai Placer Labsvaluation It closed a $75 million investment round, bringing it to almost $1.5 billion. The round was launched differently than usual investment rounds in that Placer.ai declined to name any of its investors, but said they were all existing backers.

Among the company’s previous investors Fifth Wall Ventures, Array Ventures, WndrCo ve MMC Technology Venturesas well as CEO of Continental Realty J.M. Schapiro and former CEO of Product Hunt, who led the company’s previous $100 million round in January 2022 Josh Buckley There are names like. So it is possible that these names participated in the tour.

Placer.ai has a platform that uses data from more than 50 sources to measure foot traffic in places like retail stores. A physical store can use the startup’s platform to track how many visitors each of its locations attracts per day.

With Placer.ai’s data, business users can run analytics to answer questions like how seasonality affects sales and whether a marketing campaign promoting a store is successful. Identifying new store opening opportunities is another area of ​​use targeted by Placer.ai. According to the startup, the data provided by its platform can help companies plan retail expansion initiatives more effectively.

Placer.ai said it plans to use the new investment to increase business development and add more features and datasets to its platform.