Google is facing major upheaval in the world of digital advertising. UK Competition Appeal Tribunal ruled that Google services anti-competitive advertising decided to face a huge lawsuit worth 13.6 billion pounds due to its practices. Here are the details…
Ad Tech Collective Action LLP alleges that Google is abusing its dominant position in digital advertising. Allegedly, Google uses its own advertising technology by favoring their products It put competitors at a disadvantage and reduced the advertising revenues publishers received. Also for Google’s advertising services inflated wages It is also stated that he requested it.
Google dismissed these claims as “unsuitable” And “baselessHe tried to drop the case by describing it as “. However, the UK Competition Appeal Court gave the green light for the case to be heard. The court decided that this issue should be considered seriously. So, Google will now have to defend itself in court.
Claudio Pollack, partner at Ad Tech Collective Action LLP, “This decision is of great importance to those harmed by Google’s anti-competitive behavior. Google will have to answer for its uncompetitive advertising practices. “Together with our legal and economic advisors, we aim to provide compensation to the victims in this process.” said. Pollack, the case a fair competitive environment He emphasized that it is critical to ensure
Google’s legal director, Oliver Bethell, said this case “speculative and opportunistic” he stated. Bethell, “Google is working constructively with publishers in the UK and Europe. Our advertising tools and many of our ad tech competitors help millions of websites and apps fund their content. These services adapt and evolve in collaboration with the same publishers. “We will defend vigorously against this lawsuit.” said.
This huge lawsuit filed regarding Google’s practices in the digital advertising market seems to have a great impact in the technology world. Google facing a huge fine for anti-competitive behavior could set a precedent for other major players in the industry. What do you think about this case? Is Google really stifling competition with illegal advertising? Don’t forget to share your comments with us…
Source link: https://shiftdelete.net/google-13-6-milyar-sterlin-reklam-rekabet-dava
Web sitemizde ziyaretçilerimize daha iyi hizmet sağlayabilmek adına bazı çerezler kullanıyoruz. Web sitemizi kullanmaya devam ederseniz çerezleri kabul etmiş sayılırsınız.
Gizlilik Politikası