Threads announced its new user-focused algorithm

Threads, Meta’s rapidly growing social media platform, has launched a remarkable update regarding user habits. According to the statement of Instagram President Adam Mosseri, the algorithm will now be adjusted to prioritize the content of the accounts that users follow. While this development means a decrease in the recommended content of unfollowed accounts, it aims to increase the visibility of posts from followed accounts.

Threads has been adding various features to improve user experience recently. Thanks to the new algorithm update, users will be able to see the “Following” stream by default when they open the application. In addition, customizable flows, which Threads started testing last week, were also made available in a short time. These features allow users to shape the platform according to their own preferences.

On the other hand, this change may also have an impact on posts in the “For You” feed. While users now expect to encounter more relevant content, it will become clear over time whether existing problems such as the appearance of old and outdated posts will be resolved. Despite this, there is still no option in the app that allows users to stay in the “Following” feed only.

The impact of the algorithm change on content creators

The algorithm change seems to have some important consequences for content producers. According to Adam Mosseri’s statement, with this change, while the “connected access” rate decreases, the “connected access” rate is expected to increase. This can especially encourage content creators to form stronger and more meaningful connections with their existing followers. However, it remains unclear whether the same effect can be achieved in reaching larger audiences.

Meanwhile, Bluesky, one of the biggest competitors facing Threads, draws attention with its rapid growth. Reaching 15 million users as of November 13, Bluesky increased its user base to 21 million in just one week. Increasing interest in alternative social media platforms necessitates Threads and similar platforms to make moves that will increase user loyalty.

Despite everything, Threads still has a larger user base than its competitors. The platform, which gained 15 million new users in November alone, aims to maintain this success by supporting it with new features.

In addition, this new update to Threads could enable users to encounter more relevant and personal content on the platform. However, the impact of such changes on user loyalty will emerge over time. After all, in this period when competition in the social media world is increasing, it seems that platforms that take innovative steps to meet the needs of users will be one step ahead.