We see that artificial intelligence is now being used in almost every field. Technology companies are focusing on integrating artificial intelligence into their products and services, and social media platforms are following suit.
TikTok is taking firm steps towards becoming one of these companies. The platform, which is frequently on the agenda with its artificial intelligence filters, also tests artificial intelligence for advertisements. Soon, AI-powered avatars will be able to create sponsored content for brands.
Will Virtual Phenomena Drive People Out of the Internet Market?
The idea came about when TikTok wanted to develop virtual influencers who could promote and sell products on the platform. These AI influencers will use text written by advertisers or sellers from the TikTok Store.
The feature is still in the testing phase. Therefore, some functions may vary as the company experiments. According to The Information’s sources, TikTok’s team tested these artificial intelligence phenomena. But he discovered that they weren’t ready to go live yet and weren’t making as many e-commerce sales as human influencers.
However, TikTok thinks these AI influencers can work well together with human influencers. But how TikTok will manage its financial side is still a big question mark.
Best Ways to Increase Followers on TikTok: Gain Organic Followers
One of the common problems of those who want to reach a large follower base on TikTok and make money through TikTok is ‘increasing followers through organic means’.
These include how sponsorship revenues will be shared between virtual influencers and real ones. Additionally, the use of artificial intelligence may limit the job opportunities of real influencers. How to prevent this is also a matter of debate.
Source link: https://www.tamindir.com/haber/tiktok-sanal-fenomen-ozelligi_87420/