TikTok will automatically tag content produced by artificial intelligence

Video content application TikTok, one shared post with announced that it will automatically tag content produced by artificial intelligence. In this context, the company will also label content created in third-party applications. The said label will state that the content was created with artificial intelligence.

TikTokIn order to comply with ‘s content principles, users must actually state that realistic artificial intelligence content is produced by artificial intelligence. On the other hand, content producers stating that they use other artificial intelligence tools could create difficulties for TikTok. Automatic tagging of content is a solution to this problem.

To tag TikTok content Content CredentialsHe uses . Content Credentials was founded jointly by Microsoft and Adobe. Coalition for Content Provenance and AuthenticityA technology belonging to . Content Credentials adds specific metadata to content that the app can use to instantly recognize and tag AI-generated content. This way, content created on other platforms that implement Content Credentials, such as OpenAI’s DALL-E 3 and Microsoft’s Bing Image Creator, will also be tagged. TikTok will open the feature to all users in the coming weeks.

The company also aims to increase users’ media literacy with a focus on artificial intelligence, within the framework of partnerships with MediaWise and the human rights organization Witness. Thus, TikTok aims to make its users more aware of tags and potentially misleading content created by artificial intelligence.

By the way, let us point out that TikTok is not alone in using Content Credentials. Microsoft, Adobe and OpenAI already use Content Credentials. Finally, it is worth noting that Google is also preparing to support Content Credentials. It is possible to say that content platforms will release more security tools focused on artificial intelligence in the coming period.