Design changes regarding the iPhone 17 Pro and Pro Max models that Apple plans to launch in 2025 are on the agenda. While previous news suggested that these models would return to an aluminum frame, new leaks contradict this claim.
According to the information shared on Weibo, Apple’s return to aluminum frames in its Pro models may damage the “premium” image that the company has created for years. By emphasizing the superiority of stainless steel and titanium, Apple tried to convince its users that these materials were of higher quality.
In Apple’s Pro series introductions, special emphasis is placed on material selection. The use of stainless steel first and then titanium was presented as an indication that the devices offered a high-level experience. Therefore, a return to aluminum may have a negative impact on user perception.
On the other hand, Apple’s adoption of a profitability-oriented approach in recent years makes the use of aluminum logical. Aluminum is a lower cost material than stainless steel and titanium. It seems possible that the company will turn to aluminum as part of its strategy to increase profit margins by reducing costs per device. However, in this case, Apple needs to ignore past statements emphasizing the superiority of other materials.
iPhone 17 Pro and Pro Max will most likely be introduced in September 2025
Since it has been a long time since the introduction of the iPhone 17 Pro and Pro Max models, it is not currently possible to obtain definitive information on this subject. However, it is estimated that both consumer perception and cost factors will play an important role in Apple’s decision. Which material the company will choose for its Pro models will become clear as the launch date approaches. It is certain that Apple will introduce the phones in question next September.
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