Twitch’s new application design is in use in Turkey

Twitch, the popular live broadcast platform owned by Amazon, has renewed its Android and iOS applications to improve user experience. This new design has been made available in many countries, including Türkiye.

When Twitch’s updated applications are opened, users are greeted by a home screen with live broadcasts they may like. This new design, which offers a vertical scrolling flow similar to TikTok, aims to make it easier for users to discover new publishers. The new opening screen is divided into two categories: live broadcasts and clips. Access to followed publishers is provided from the “Following” section in the upper left corner of the screen. Additionally, when users scroll down, they can see the stories shared by the publishers they follow.

Advanced game-based search system and other innovations in Twitch

Twitch, which also developed its game-based search system, has activated this new infrastructure in many countries, including Türkiye. With the update, users can access the games and content they want more quickly and easily. These changes aim to enable Twitch users to spend more time on the platform and discover new content.

However, the financial situation of the platform is not very bright. Amazon is having difficulty solving the financial problems of Twitch, which it bought for $1 billion in 2014. According to WSJ, Twitch, which generated approximately $667 million in advertising revenue and $1.3 billion in commerce revenue in 2023, continues to lose money due to high server costs and revenue sharing with content producers.

Twitch, which has been struggling with high costs despite using AWS servers owned by Amazon, has been a financial burden for Amazon since 2014. The platform, which managed to survive thanks to the huge revenues Amazon earned from other areas, has also lost significant blood in Turkey in recent years. Many major Twitch streamers have moved their streams to rival platform Kick.

The future of Twitch and user experience

Twitch’s new application design aims to improve user experience and increase interest in the platform. Thanks to this new design, users will be able to discover content on the platform more easily and interact with their favorite publishers faster. However, it is obvious that serious steps need to be taken regarding the financial sustainability of the platform. The future of Twitch will be shaped by how this new design will be received by users and how it will solve the financial problems of the platform.

These new designs and features could help Twitch expand its user base. However, the long-term success of the platform will depend on its ability to control costs and share revenue fairly with content creators. Time will tell whether this new step by Twitch will increase the user experience and contribute to the future success of the platform.