Ubisoft CEO Yves Guillemot recently announced that the company has allocated more budget for the marketing of Star Wars Outlaws than it has ever invested in any other game. So, does the game really attract enough attention from both the industry and the players to make it worth allocating large budgets? Here are the details…
Will Marketing of Star Wars Outlaws Bring Success to Ubisoft?
Guillemot revealed that Star Wars Outlaws is one of the most anticipated games of this year and will be supported by the largest marketing campaign Ubisoft has run to date.
Looking at the description, it is also useful to remember the extensive marketing campaigns prepared for Watch Dogs in 2014, which included elements such as trailers, CGI, billboards, TV commercials and live-action videos.
However, a gameplay video of Star Wars Outlaws that was recently leaked to the internet led to some negative criticism about the game being visually dull and mediocre. This could be worrying for Ubisoft, considering the game is only a month away from release.
On the other hand, Ubisoft is quite hopeful for the next few months. Along with the upcoming launches of Star Wars Outlaws and Assassin’s Creed Shadows, interest in live service games such as Rainbow Six Siege and XDefiant, which are launching in May 2024 and exceeding expectations, is also expected to increase.
Time will tell how successful the marketing push of Star Wars Outlaws will be with such a large budget and what the reactions will be after the launch of the game.
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So what do you think about Star Wars Outlaws and what are your expectations? You can express your thoughts in the comments.
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