This year, Volkswagen Tiguan, the popular SUV model of the group, achieved the title of the most produced and sold car in Germany, leaving behind the long-time leader Golf. As of 2023 TiguanIt was produced in the country with 225 thousand units and surpassed Golf with the production of 215 thousand units. This development is seen as a reflection of changes in the Volkswagen brand’s internal competition and product strategy.
The Tiguan’s rise is a notable increase compared to 2016. In 2016, Golf was the clear leader in Germany with an annual production of almost 800 thousand vehicles, while Tiguan was left behind with only 300 thousand units. However, in recent years
VW’‘s launch of innovative cars such as T-Roc, T-Cross and the electric model ID.3 increased the competition within the brand, and this had a positive impact on production figures.
Volkswagen Golf is no longer a bestseller!
VolkswagenThis internal competition of ‘s is experienced not only among its own models, but also with other automobile manufacturers. In particular, Tesla’s Model Y became the third most produced car in Germany by producing 195 thousand cars in 2023, and with this performance BMW 3
pushed the series to fourth place.
Volkswagen For the group, this competition ensures that the brand remains relevant in the ever-evolving automobile industry. It also shows the changing dynamics and consumer preferences in the German automotive market. Tiguan’s leadership reveals that the SUV segment continues to grow in popularity and that the rise of electric vehicles is also shaping this market. VolkswagenThis success of ‘s may affect the brand’s product development strategy in the coming years and enable it to continue making innovative moves in the automobile industry.
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