Apple’s AR/VR-focused virtual reality glasses went on sale globally last June. However, sales figures for Vision Pro may not be going as Apple wants. Accordingly, the number of sales is expected to reach 500 thousand by the end of the year.
Apple Vision Pro was able to sell 500 thousand units in one year
Apple started sales for the Vision Pro in February this year only in the US. Although it was talked about for several weeks, it attracted great criticism for its $3500 price. Then, in June, it was opened to the global market at the same price. However, according to analysts, the number of sales is still quite low.
Market research firm IDC predicts that Apple will sell fewer than 500,000 Vision Pros worldwide by the end of the year. In the US market, where the product was first launched, sales failed to reach 100 thousand units this month and are expected to decline further in the last quarter.
Although expansion to new countries in June caused an explosion in sales, it is thought that total sales will be limited to 100 thousand units in the third quarter. In this context, sales in the global market are expected to remain around 80 to 110 thousand.
According to IDC’s statement, the biggest obstacle to Vision Pro is its price of 3500 thousand dollars. Accordingly, in order to be successful, a new virtual reality headset costing around $1500 must be announced and sold in the global market.
Apple has decided to review its roadmap for VR/AR glasses. It has a price tag of $ 3499 Advanced version of Vision Pro stopped working on it. Accordingly, it scaled back its follow-up plans for mixed reality glasses.
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