What Does the Cadillac Logo Mean? – Webtekno

A brand that changes its logo more than once, with a logo featuring birds He appeared on stage. Now there is no trace of that emblem.

Its birth almost started with the automotive industry. Cadillac’s emblem Let’s take a look at the secret history behind it.

The famous brand was founded in 1902.

On 22 August 1902 Henry M. Leland, William Murphy ve Lemuel Bowen The foundations of the company founded by Detroit Automobile Company were laid upon the failure of the Detroit Automobile Company. William Murphy and Lemuel Bowen wanted to create a new brand using the assets of this failing company and invited Henry M. Leland as technical leader.

The brand is named Detroit French explorer Antoine de la Mothe, the founder of the city, bought it from Cadillac. The first automobiles produced were based on designs developed by Ford of the Detroit Automobile Company.

Cadillac Model A, which was introduced to the market in 1903, attracted attention with its durability and production precision.

Cadillachas rapidly come to the fore in the industry as a brand that facilitates repair and maintenance processes by ensuring the standardization of automobile parts. In 1909, General Motors purchased Cadillac. Under the umbrella of GM, the company was positioned in the luxury vehicle segment and pioneered many innovations in the field of automotive engineering.

For example, in 1912, electric introducing the starter motor It was the first brand to make cars easier to use. Again in 1915, it introduced a mass production V8 engine and set a new standard in the industry in terms of performance.

Although the logo of the famous brand has changed many times, the meaning of the wreath and coat of arms has always remained the same.

Cadillac’s famous logo its roots come from the coat of arms of Antoine Laumet de La Mothe, Sieur de Cadillac. Each element of Cadillac’s badge carries different meanings. The coat of arms, which symbolizes virtues such as purity, charity, virtue and chivalric courage, also has a historical meaning that reflects the honorable services of the families participating in the Crusades.

As seen in the first logo of the brand, there are birds. Merlettes These legendary birds, known as birds, are known as beings that have no beaks or feet, never touch the ground and constantly fly in the air. These birds, which mean striving for perfection, refer to the Holy Trinity as they are used as a trio in the logo.

Logos have also changed over time.

While the logo retained its deep-rooted and traditional elements until 1999, a more modern design approach was adopted at the beginning of the millennium. This transformation is especially merlettes birds It showed itself with its removal and the simpler design.

everyone thought to be a “duck” these birds were no longer included in the logo. The company had begun to express itself in a more minimalist way.

The shield in the logoWhile , symbolizes power and protection, gold symbolizes nobility and wealth, black symbolizes wisdom and virtue, blue symbolizes courage, and red symbolizes creativity. The crown and flower pattern represent nobility and elegance, and reinforce the brand’s place in the luxury segment.

So what do you think? Old version of Cadillac logo Does it look better now?

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