WhatsApp Starts Testing Feature That Makes It Easier to Check Marketing Messages

WhatsApp Businesshas reached 200 million monthly users and continues to grow rapidly. However Marketing messages from businesses from time to time by users is considered spam and this situation is becoming a greater source of discomfort for users day by day.

WhatsApp is developing new ways for users to provide feedback on what types of messages they would like to receive. Meta, users stop certain categories of messages or started testing buttons like “interested/uninterested” and “pause/resume” to get them to restart.

Business messages can now be checked

With this new feature tested, users can messages such as “offers and announcements” They can indicate that they do not want to receive it. For example, they will be able to start receiving messages again when they want to receive offers from brands during the next discount period or holiday season.

businesses, Marketing via WhatsApp’s APIcould send messages in authentication and service categories, but users did not have the opportunity to choose between these categories. That is, a user who wants to receive order updates and authentication codes from an e-commerce site, stop marketing messages He didn’t have the option. This posed a big problem in countries that used WhatsApp as their primary communication channel. This feature tested better control of messages will significantly reduce user inconvenience. We can say that this new feature will be a balm for the bleeding wound.