WhatsApp will allow stopping spam messages from businesses

In the past weeks Ability to filter chats with customized lists WhatsApp, which introduced the feature, is now focusing on unwanted messages from businesses. The company is testing new ways for users to give businesses feedback about what types of messages they’d like to receive.

Within the scope of this new step of WhatsApp, users will be able to benefit from buttons such as I am interested or not interested and stop or continue for some specific categories of messages. Considering that WhatsApp Business has reached more than 200 million monthly users in the last few years, we can say that the company has taken an important step for user experience.

According to the information shared; interactions will begin to be tested globally. In this context, users will be able to indicate whether they are interested in receiving “offers and announcements”. It should also be noted that users can also choose to stop receiving such messages completely. In the future, users will have the option to continue messages if they want to receive an offer from a brand. This option is especially likely to be used during discount seasons.

It is possible to say that WhatsApp focuses on reducing spam messages on its platform within the scope of this new feature. The company is considering introducing new controls for commercial messaging. Nikila Srinivasan, Meta’s VP of messaging monetization product managementstates that educating businesses will reduce spam. Srinivasan in this process He thinks it would also be effective to help them understand how some of their campaigns do not meet the platform’s or users’ standards. Earlier this year, the company began restricting the number of marketing messages a person could receive in a day.

The company plans to launch the WhatsApp Business platform in the 3rd quarter of 2024. Other family of apps that generated $434 million in revenue He pointed out that it is an important growth factor for When viewed this way, we see that while WhatsApp continues to generate revenue, it must prevent users from leaving the platform due to spam messages. The ability to give feedback to businesses can be the first step in this.