Duolingo, one of the applications preferred by people who want to learn a language, has come up with a very interesting issue on social media. Popular app for no reason changed its logo and surprised its users.
When we look at the new logo, we can see that a sad version of the iconic owl has been added. Owl annoyingly fed up and sad it seems. Of course, when this is the case, users wonder why such a thing is done.
The logo looks like this:
Duolingo’s new logo represents old Rose from the movie Titanic
The company has a post made two days ago that includes the logo. ““When class is postponed for five minutes” The bored and sad face currently used in the application has been added under the expressions. In the image, Titanic “, which features the old Rose character from the movie and has been the subject of frequent memes lately.”“It’s been 84 years” scene was used. From the sharing, we can infer that the new application logo was inspired by this character.
Duolingo probably made such a change to attract attention
There is no official explanation as to why Duolingo did such a thing. However, it is very likely that the reason attract interaction We can say that it is. He may want to arouse curiosity in his users and have them log in to the application to see if anything has changed or if there is an update. In other words, applicationattract your attention wants.
This is actually a very common method. In this method, which we can define as the novelty effect, the aim is to increase motivation or interaction by adding something new to that activity. An example of this is adding icons that you have not seen before to applications and clicking on them out of curiosity.
Duolingo has done something like this before
*Duolingo briefly updated its logo in this way in October.
This isn’t the first time we’ve seen the app change its logo in an interesting way. The company literally changed the application logo in October 2023. to a melting owl He had translated it. The reason for this was the same. Attract users’ attention. In the statement on the subject, updates the app for They said they did such a thing.
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