In 2010, Hyundai and Kia recalled at least 3 million cars and paid billions of dollars of compensation. So what was the original primer of this scandal?
2010 was an unforgettable turn for the automotive sector. South Korean automotive giants Hyundai and Kia draw attention with its rapidly growing market shares and competitive models worldwide, while in the background of this rise A crisis ready to explode He was growing quietly.
Affecting hundreds of thousands of customers of these two brands Motor failures and risk of fire, Not only did it damage his images; It turned into a major recall operation that resulted in billions of dollars of compensation and repairs.
It all started with unexpected motor failures and fires, especially in some models sold in the US market.
Recalls at that time, especially produced between 2011-2014 Hyundai sonata ve kia optima such as popular models. Drivers reported that the engine stopped suddenly at high speeds or smoke and flames in the vehicle.
With the increase in these complaints, the US National Highway Traffic Safety Administration (NHTSA) took the situation and launched a detailed investigation. Results, Hyundai and Kia’s motor production process that you made a critical mistake revealed.
In the engine blocks, the seques were not cleaned properly. This is to clog the oil ducts, to wear lean motor parts, and ultimately to experience sudden motor failures of the vehicles why it was.
However, the issue was not only limited to a technical error.
In the United States, it was claimed that companies tried to hide this problem for a long time, did not take the necessary measures in time and put the user security in the second plan. Hyundai and Kia, on the one hand Volunteer Recalling Programs This was not enough, but this was not enough.
During the lawsuit process, it was accepted that millions of customers were subjected to potential danger and companies He was accused of not reporting security risks on time.
As a result, Hyundai and Kia made a giant recall covering 3.4 million vehicles.
The whole process did not only result in repair of vehicles. As a result of collective lawsuits filed in the USA, brands are in total Over 1.3 billion dollars He had to pay compensation. This figure is not only the price of a past mistake; It was also a heavy bail paid to rebuild the image of the brand.
As you can see, even for global brands such as Hyundai and Kia, the smallest neglect in production processes can lead to huge economic and reputation losses. Today, this scandal is still in the automotive world “What a production error can cost” It is shown as a classic example.
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