Why did Meizu withdraw from the smartphone industry?

Chinese tech giant Meizu, stopping smartphone production and artificial intelligence (AI)
decided to focus on studies on technologies. This strategic transformation of Meizu is considered as part of the company’s vision for the future. Shen Ziyu, the company’s senior manager, stated that Meizu has become an ecological group rather than just a phone manufacturer. This new direction demonstrates Meizu’s capacity to develop innovative products, such as the MYVU brand, a leader in AR glasses.

Shen He also drew attention to changes in the smartphone market, such as the longer time it takes for consumers to switch to new phones and the decreasing performance differences between brands. This led the company to re-evaluate its market strategies. Meizu, It has now decided to exit the race to produce devices equipped with features such as more memory, larger sensors and faster charging.

Why did Meizu withdraw from the smartphone industry?

Meizu’nun YZ Their focus on the field is seen as a reflection of their bold decisions in the past, such as abandoning MP3 player production and entering the smartphone market. The company states that it is ready to take important steps in the field of AI, establishing teams, allocating resources and making product planning in this direction. It plans to launch a new mobile operating system suitable for the AI ​​era in 2024 and its first AI hardware product within the year.

Meizu’nun Despite this strategic change, it was reported that it will continue to support its existing products and services and provide easy access to its users in stores across China. Li Nan, a former Meizu executive, praised the company’s new strategy and of AI
He emphasized that it is the key to future success.
Meizu also, “All Hardware YZ
for Open” By moving forward with its strategy, it shows that it is assertive in developing AI-supported products.