Why Do F1 Pilots Always Wear Hats?

Before Formula 1 pilots always wear hats We don’t know if you noticed, but probably when you read the title “Oh, really!” you said

In Formula 1, where every detail of the racers’ appearance is carefully considered, Reasons you will find logical behind wearing hats Let’s explain.

It’s a marketing strategy of sorts.

Riders on such prestigious stages and with such wide global visibility; the biggest focus of the media and fan base. The appearance of all of them is carefully considered and designed to be commercially useful.

This includes clothing, accessories, hats, watches and more. Well hem Because they are admirable and very visible This method is used.

Hats are closest to the driver’s face.

Previously, the perception was that the larger a logo was, the more visible it would be. Sponsors on the drivers, Even if they are out of sight It had large dimensions.

Later it was realized that location and readability were more important than size. At this point, hats make a lot of sense because the place that attracts the most attention is driver’s face and head.

They don’t always wear the same hat.

For example, in MotoGP and Formula 1, tire suppliers Michelin and Pirelli can be featured on hats, but at press conferences and fan meetings Different hats are worn. These hats usually contain the team logo, main sponsor and the number they compete in.

Hats become a means of communication.

Sponsors’ logos, facilities’ logos and even social solidarity messages can be featured on the hats in some cases. Drivers do not decide on hats, teams and managers demands.

Of course, there are exceptions. For example, in 2015, famous F1 Pilot Lewis Hamilton, it’s bad for his image He decided not to wear the team’s official hat for this reason.

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