The new car market in Turkey is preparing to enter a period full of important developments in 2024. While there has been uncertainty in the market recently due to the influence of both internal and external factors, one of the leading names in the sector
Cardata General Manager Hüsamettin Yalçınpointed out that the expected contraction would not occur and increased its year-end forecasts.
Especially European Unionand regulations arising from Chinese additional customs duties applied to automobiles of origin, TürkiyeIt seems to create activity in the new car market in . According to Hüsamettin Yalçın’s statements, these factors may cause a significant increase in sales in June. Cardata General Managerput forward a sales expectation of 100-120 thousand units for June and described this situation as a “sales explosion” in the sector.
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According to Yalçın, the campaigns launched by automobile brands specifically for the month of June will change the dynamics of the market. It is expected that there will be a noticeable increase in consumers’ purchasing desires, especially with the increase in discount rates. Yalçın stated that 26 percent of the vehicles sold in June were discounted and these discounts reached an average of 6 percent. This is expected to have a positive impact on consumers and increase sales.
Türkiye’s new car market has been under the influence of various economic and political fluctuations in the last few years. However
Cardata General Manager‘s forecasts show that the potential in the sector is still high and growth can be achieved with the right strategies. Especially in the post-pandemic recovery process, such revivals of the automotive industry are considered an expected development.
The policies implemented by Turkey in automobile imports and changes in international trade may affect consumer behavior in the sector in the coming months. However, current data shows that June may be quite positive for new car sales and the sector may enter a growth trend by the end of the year. In this process, it seems that automobile manufacturers and dealers will follow the dynamics of the market closely and shape their strategies accordingly.
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