X (formerly called Twitter) offers users a new way to discover short video content by adding a new video tab allocated to short video content in both web and mobile applications of the platform. This innovation is seen as part of X’s efforts to improve the long -awaited video features.
X added a new video tab to its application
The new video tab is designed to facilitate users to discover and interact short videos on the platform. The videos in this section are determined as algorithmically according to their interests, the accounts they follow and other factors.
“We know that the video content has become more popular every day. With the new video tab, we wanted to offer our users an easier way to discover interesting short videos in X. ”
This feature is an important move for X who wants to keep up with the increasing popularity of the short video format of platforms such as Tiktok and Instagram. It also offers a new opportunity for X for content -creators and advertisers.
Users can access the new video tab from the video icon in the lower menu or left menu of the X application. The X plans to add more updates and improvements to this feature in the coming weeks.
The abolition of ByTedance Tiktok from the USA created a great opportunity for social media giants. Following the deletion of Tiktok and Lemon8 from the App Store and Google Play, companies like Meta and Bluesky are working on video -oriented innovations.
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