The number of Xbox Game Pass subscribers reached 36 million
In January 2022, the number of Xbox Game Pass subscribers was at 25 million. Over the past two years, this number It increased by 36 percent and reached 34 million people. Microsoft made this announcement when it announced that 4 games would come to PS5.
Microsoft Gaming CEO Phil Spencer previously said that Xbox Game Pass is growing rapidly on the PC side, but growth is slowing on the console side. This is actually natural, because the console side is approaching the saturation level.
On the other hand, although 34 million subscribers is a good number, it is far from the targets. Microsoft has an ambitious goal of reaching 100 million Xbox Game Pass subscribers by 2030. It’s also true that Xbox Series S / X consoles did not sell as well as PS5 hardware (54.8 million vs. 27 million units). Meanwhile, Microsoft began converting Xbox Live Gold subscribers to Xbox Game Pass Core last year. They are included in this 34 million.
In addition to all this, Spencer and Microsoft do not aim to make everyone a Game Pass subscriber. Spencer, “Our goal is not to make everyone a Game Pass subscriber. Many times our content and service revenues may be 10-15 percent of subscriber income I said it was. “Game Pass is a good business for us today, but we’re by no means a plan to say, ‘Okay, everyone needs to be a Game Pass subscriber.'” He uses the expressions.
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