Xiaomi celebrates its 15th anniversary with its first electric car, SU7. For a limited time, the company will be offering the SU7 in Bright Magenta. This color option, which will be offered exclusively to China in January, will only be available to a certain number of customers.
New color options for Xiaomi SU7
The special series color that Xiaomi puts on sale for SU7; symbolizes the innovative spirit of the company. In this context, it offers vehicle owners the chance to own a model that is both unique and potentially collectible.
According to Xiaomi Marketing Vice President Li Jian, the magenta color represents the company’s “history of bold decisions and technological advancements.” The model, chosen specifically for the 15th anniversary, brings with it expanded personalization options, including a beige interior and four new wheel designs.
People who have already created SU7 reservations in China will be able to change their chosen color to Bright Magenta or other custom colors. However, this may also affect delivery times, according to the company.
While the price of the Bright Magenta option starts at $1200; Other colors like Pearl White, Lava Orange Metallic, and Cambrian Gray Metallic are also available for $1,000. Xiaomi has also revamped the standard color palette for the SU7. Accordingly, Meteor Blue will be removed from use.
On the other hand, Xiaomi SU7 sales have passed an important milestone. The company has delivered more than 130 thousand units in the Chinese market in just nine months.
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