Geoservices Banner Ads are displayed at the bottom of the screen while the route is being created and the vehicle speed is zero. Users who click on the ad can access the details of the ad and go to the relevant product/service by pressing the action button. While the banner’s special design draws the attention of the target audience to the advertisement, it aims to increase brand awareness by creating brand-related associations in users.
Brand awareness increased by 50%
According to the statement made by Yandex Ads Lessie The mobile application called Geoservices Banner increased brand awareness at the end of the first month of using it. increase by 50 percent He succeeded.
Yandex Ads Growing Markets Regional President Veronika Zueva, “We gain new users by increasing the target audience of businesses. We achieved successful results in a short time in Turkey. “We expect brands’ interest in this product to increase even more,” he said.
Yandex Ads Growing Markets Regional President Veronika Zueva stated that they aim to introduce new brands and new services to users with Geoservices Banner. Stating that her customers who started using Geoservices Banner received very fast and successful results, Zueva said, “Thanks to the advertisements published in Yandex Maps and Navi, we introduced a new user base to Lessy. In the Brand Lift research we launched to measure the impact of banners on basic brand metrics such as brand awareness and ad recall, the ad recall increase rate among those who saw the banner was 167 percent, while brand awareness increased by 50 percent. “We observed that users who saw the ad knew the brand better and remembered the ad better compared to those who did not see it,” he said.
Expands the target audience
To expand its target audience and increase brand awareness, Lessy focused on users who use Yandex Geoservices and map services such as Yandex Maps and Navi while going to shopping points. Lessy Country Manager Niyazi Doğan Öncü, “When we launched our advertising campaign at Yandex Geoservices, our goal was to introduce our services to the widest possible user base. “The impact of ads on Yandex Navi has exceeded our expectations in terms of brand awareness,” he said.
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Source link: https://www.donanimhaber.com/yandex-navigasyon-markalarin-rotasini-yeniden-olusturuyor–179801