Zotlo Store Launch Event Held

Teknasyon, which reaches millions of users all over the world with the mobile applications it develops and is among the important players in mobile software exports in Turkey, has implemented a brand new initiative for digital content providers. With drag-and-drop methodsDesigned as an innovative solution to the sale of digital products without the need for coding knowledge. Zotlo Storewas presented to the users.

Master names Yekta Kopan and screenwriter and actress Gülse Birsel discussed the opportunities offered by the digital world in a special panel and provided the participants with enjoyable and educational moments.

Important names of the industry were also at the launch event;

The panel discussion regarding the end-to-end “Web-to-App” experience that Zotlo Store offers to digital content providers was held with the participation of Teknasyon Marketing Director Oğuz Bakır, Acunmedya and Exxen Group President Oktay Yılmaz, Meditopia Founding Partner Berk Yılmaz and Kompanion founding partner Erkmen Erakkuş. Digital product marketing strategies and the advantages of selling products on the web were discussed and the guests Zotlo Store experiences transferred.

Meta’s Türkiye Director İlke Çarkçı Toptaş’s “New Trends in the Digital Market with MetaContinuing with his speech titled “”, he talked about the radical changes in the marketing/advertising industry, especially for digital advertisements, and the challenges and opportunities brought by these changes, and said, “Different solutions are being researched in the new digital ecosystem and new growth-oriented business areas are being created. The web site offered by Zotlo “The -to-app solution is an example of this, especially for mobile application developers,” he said.

Explaining the topics Meta has focused on recently and how they benefit from the power of artificial intelligence, Toptaş also talked about their investments in this field.

Didem Yeniçağ Yağcı, Product Director of Zotlo Store, talked about the features of Zotlo Store, which they developed to keep up with the changing ecosystem, in her presentation. From creating a codeless sales site to subscription managementmentioned that they provide an end-to-end service from global payment integrations to A/B tests and reporting and said: “Zotlo Store was born with the vision of sharing our market experiences and the infrastructure we developed during our web-to-app journey of more than 3 years with other mobile application developers and digital service providers in the ecosystem, and today it has turned into an end-to-end web sales platform..” he said.

Talking about the benefits of using web-to-app and Zotlo Store and his experiences in the market, Yağcı said that web-to-app campaigns not only provide significant savings in marketing costs and commission expenses, but also bring very good results in user acquisition and subscription retention.