Apple is in trouble in Europe
This accusation against Apple is the EU’s Digital Markets Act This is his first accusation under the (DMA). To make the final decision of the commission of the year 2025 until March It has a duration. Companies found guilty under DMA rules fines of up to 10 percent of global annual turnover can be cut. During the investigation process, Apple can avoid penalties by providing the necessary appropriate and compliant conditions.
Apple, on the other hand, said it has made a number of changes over the past few months to comply with the DMA after receiving feedback from app developers and the Commission. According to the EU’s regulatory body, Apple allows developers to direct consumers to alternative channels for more advantageous offers and content in the App Store. prevents it from directing freely. According to the Commission, Apple allows developers to direct users through a system tool where they can provide a link that sends them to a web page where they can purchase content, such as a subscription. But this link addition doesn’t seem enough. Because Apple receives a high commission from purchases made through the link. He also said the fees Apple charges developers for the initial acquisition of new customers through the App Store “go beyond what is absolutely necessary.”
The commission also said it had launched an investigation into Apple’s new contractual requirements for third-party app developers and app stores, and whether they were necessary and proportionate. This investigation “core technology fee” also includes pricing. Apple still imposes per-app charges for downloads outside its App Store. $0.54 charges a fee of . The commission said it was investigating whether this was compliant with the DMA.
In addition to all this, the Commission is also examining the “multi-stage user journey” involved in downloading and installing an alternative app store or app. The regulator feels that the process here is cumbersome for users.
Source
https://9to5mac.com/2024/06/24/apple-anti-steering-europe-breach-dma/
https://ec.europa.eu/commission/presscorner/detail/en/ip_24_3433
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