TikTok, one of the most used social media platforms, touched upon issues that will greatly affect the advertising world at the 2024 TikTok World event.
What Will TikTok Symphony Provide?
Now, with TikTok Symphony, brands will be able to create eye-catching ads using the power of artificial intelligence, so much so that they can entrust the entire process, from script writing to video production, to artificial intelligence.
With this move TikTokwill make an assertive entry into the artificial intelligence-supported advertising race initiated by its rivals Meta and Google, but Symphony is not the only thing TikTok is working on.
What Can Be Done with TikTok One?
Thanks to the TikTok One platform, brands will now be able to easily create the most suitable collaborations among approximately 2 million influencers and agency partners. In this way, brands will be able to reach their target audiences much more easily through TikTok.
Another point that attracted attention at the event was TikTok’s impact on sales. The platform states that 61% of its users shop on TikTok and 52% do research on major products, especially cars, on TikTok. In other words, TikTok is not only an entertainment platform, but also an important sales channel.
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So what do you think about this issue? For what purposes do you use TikTok? You can share your thoughts with us in the comments section below.
Source link: https://www.tamindir.com/haber/tiktok-reklam-dunyasina-yapay-zeka-atagi_88245/