FIAT, which has a history of 125 years, has once again crowned its success with the impressive sales figures it achieved in 2024. The brand continues to advance in a leading position in critical markets such as Brazil, Italy, Türkiye and Algeria. Here are the countries where the price reaches high sales volume in 2024…
FIAT achieved superior sales figures in Türkiye, Brazil, Italy and Algeria
Record sales in Brazil
FIAT has officially become a phenomenon in the Brazilian market. The brand continues its leadership with 20.9% market share, especially Fiat Strada He achieved great success with his model. Strada reached a market share of 42.8% by selling 182 thousand units in the pick-up segment. FIAT, which sold a total of 471 thousand vehicles in Brazil, outperformed its closest rival by 109 thousand vehicles.
FIAT Panda and Ducato were the best-selling models in Italy
Things are also going pretty well in FIAT’s homeland, Italy. The brand reached 9.4% market share in the total automobile market and 23.8% in commercial vehicles. PandaWhile continues its leadership in the A segment, the Ducato model is at the forefront in commercial vehicles. Selling more than 18 thousand units Ducatobecame the most preferred model of the year in the commercial vehicle segment. FIAT also operates in the electric quadricycle segment. Topolino It also demonstrated its leadership in this field by achieving a 37% share with its model.
In Turkey, FIAT Egea is at the top
In Turkey FIAT Aegeancontinues to be the brand’s most powerful weapon. FIAT, which sold 76 thousand Egea units throughout the year, increased its total market share to 11.5%. So much so that Egea, preferred in both sedan and hatchback segments, is shown as the key to FIAT’s success in Turkey.
FIAT dominates the market in Algeria
FIAT achieved a unique success in Algeria. The brand reached an impressive market share of 60% and sold 59 thousand vehicles in total. 23 thousand of these sales Doblo model, making Doblò the most popular vehicle in the region.
FIAT CEO and Stellantis CMO Olivier Francois stated that they aim to carry this success of the brand into the coming years. FIAT, which plans to increase its market share with new models to be introduced in 2025, especially in Europe, is preparing to take ambitious steps in the electric vehicle segment.
How long do you think FIAT can maintain this leadership? You can write your opinions in the comments section below.
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