Global tablet sales fell in the fourth quarter of 2023, but Huawei grew

2023 The last quarter of 2018 was a disappointing period for the tablet market. Canalys
According to the report of market research firm, tablet sales decreased by 11% compared to the same period last year. This decline led to a 10% decrease for the year overall, resulting in shipments of 135.3 million tablets, the lowest level seen in the industry since 2011.

holiday promotions and despite package offers, the tablet market could not stop its decline. Analyst Himani Mukka, It expects a recovery in 2024, thanks to better inventory management, government purchasing and new tablet models from manufacturers such as TCL and Lenovo. Apple’s renewal of the iPad series this year may also revitalize the market.

Nevertheless, Apple in the last quarter
14.8 million iPad shipment maintained its leading position with; however, this represents a 24% decrease from 2022. While Samsung ranked second with 6.8 million units, on an annual basis %10.5’lik experienced a decline.

Global tablet sales fell in the fourth quarter of 2023, but Huawei grew

Huawei, 2.8 miles It ranked third with the unit and showed an increase of 95.4% compared to the last quarter of 2022.
Lenovo whereas with 2.6 million units
It rose to fourth place and recorded a healthy growth of 15%. Amazon ranked fifth with 2 million units, but experienced a 43.9% decrease on an annual basis.

Canalys analysts Kieran
Jessop, He believes that innovation is the key that can change the fate of the tablet market. Closing the feature gap between tablets and other PC devices is critical to making the user experience more unified, especially around things like AI integration across devices.

Unlike the tablet market, PC shipments
It is expected to increase by 8% to 267 million units in 2024. This growth is attributed to the upcoming Windows refresh cycle and the emergence of Arm-based devices with AI capabilities.