Google Chrome, by far the most used web browser in the world on both mobile and desktop, is preparing to deal a big blow to ad blockers very soon. Important changes are coming for the browser, which will enter a brand new era, especially with changes focused on privacy, security and performance.
What will Google Chrome change with Manifest V3?
Manifest V2, which can be called the protocol that allows the plug-ins you use for Google Chrome to communicate with the browser and can easily restrict the features of the plug-ins, will soon be replaced by Manifest V3. In this sense, we are coming to the end of the road for many ad blockers that were previously allowed.
Google announced that they will begin the termination process of Manifest V2 in June this year. This process will start first in Chrome’s Beta, Dev, and Canary channels, and will be released for all Google Chrome versions when ready. This could mean the end of the road for plugins like AdBlcok and uBlock Origin.
So what can you do? How will the process proceed?
First of all, we can say that Google is slowly putting a plan into effect for ad blockers, without even waiting for Manifest V3. If you search for uBlock on the extensions page of Google Chrome, you can see that it does not appear on the first page even though it has millions of users. In fact, Google no longer even shows these types of ad blockers in the ‘Featured’ tab.
At this stage, users who want to use ad blockers are at the mercy of how effectively and strictly Google will use Manifest V3. As you know, even plug-ins that Google does not officially allow can be installed as a package using developer mode. In summary, the company even now chooses to turn a blind eye to various add-ons that it does not actually allow.
At this stage, a very difficult decision process awaits us for Google… Considering that all notable browsers except Firefox are Chromium-based, it will be decisive how far the company can go and whether it has become so dark that it can even disturb those who use other browsers.
If Google follows an overly aggressive policy in this process, it may lose a large user base to its competitors.
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