Samsungdemonstrated a strong performance in the smartphone market in the second quarter of this year. Galaxy A15 was on the bestseller list with both 4G and 5G models and became one of Samsung’s most popular phones. In particular, the Galaxy A15 5G stood out as Samsung’s best-selling smartphone during this period. According to a new report by Counterpoint Research, Galaxy A15 5Granked fourth in global sales, while Galaxy A15 4G ranked fifth.
Samsung achieved great success by placing five models in the top 10 best-selling smartphones list worldwide in the second quarter of 2024. Galaxy A55, ranked seventh on the list, while Galaxy S24 Ultra and Galaxy A06 ranked ninth and tenth, respectively. This performance shows that Samsung’s strategy to increase its market share with phones in the higher price segment has been successful. In the same period last year, Samsung’s best-selling smartphone was Galaxy A14 4G. In the second quarter of 2023, Galaxy A14 5G ranks fifth, Galaxy A54 ranks sixthGalaxy S23 Ultra ranked eighth and Galaxy A04e ranked ninth.
The best-selling smartphone of this year is iPhone 15 happened. While iPhone 15 Pro Max ranked second, iPhone 15 Pro ranked third. Additionally, iPhone 14 ranked sixth on the list. Xiaomi entered the bestseller list for the first time this year, ranking eighth with the Redmi 13C 4G model.
Samsung has made significant progress in selling more expensive phones compared to previous years. This situation increases the average sales price of the brand, premium contributed to strengthening its presence in the segment. This competition in the smartphone market continues to increase consumers’ demand for both affordable and high-performance devices.
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