Apple introduced the new “midnight” color option of its popular smart speaker HomePod Mini, which recently went on sale in Turkey. This new color is very similar to the space gray color of the HomePod Mini when it was first released. However, this new color, called “midnight,” is aligned with the color of the second-generation HomePod introduced last year. The new color option will be available in the United States and 31 other countries on July 17. The price of the product is still set at $99.
Color diversity of HomePod Mini increases
When HomePod Mini was first released, it was only available in space gray and white color options. However, over time, Apple added yellow, orange and blue color options to the users. Now, the product range has expanded even more with the “midnight” color. With this new color option, Apple also emphasizes the environmentally friendly features of the product. The new version of HomePod Mini is made of 100 percent recycled knitted material. This rate was previously 90 percent, which shows us Apple’s commitment to sustainability.
The new “midnight” color is visually very similar to space gray, but was released under this name in line with Apple’s product naming strategy. This small but noticeable change can be seen as part of Apple’s effort to constantly keep its products updated and interesting.
Price and features of HomePod Mini
The price and features of the new HomePod Mini remain unchanged. This smart speaker, sold with a price tag of 3,999 TL, continues to offer its users features such as Siri integration and temperature and humidity detection. It also functions as an intercom when used with multiple Siri-enabled speakers. There is also the ability to notify users via iPhone when a smoke or carbon monoxide alarm is detected.
It can be said that Apple aims to increase competition in the smart speaker market with this new color option. Competing with strong competitors such as Google and Amazon in the smart home device market, Apple aims to stand out with the design and functionality of HomePod Mini. The new “midnight” color can be seen as part of this effort. Apple’s efforts to keep user interest alive with such innovations can be considered as a part of the brand’s marketing strategy.
HomePod Mini’s new color and use of environmentally friendly materials show that Apple has taken steps in both aesthetics and sustainability. This new product continues to be an attractive option for Apple fans and users interested in smart home technologies. Time will tell how successful this strategic move by Apple will be in the smart speaker market.
Source link: https://www.teknoblog.com/homepod-mini-gece-yarisi-renk-secenegiyle-satista/