How AMD Became the Leader of the Processor Industry

Used in computers, data centers and game consoles AMD, one of the names behind processors, The processor industry has undergone a major transformation in recent years.

Well AMD, his incredible success What does he owe?

First, it is useful to compare sector market values:

*Yellow color represents AMD, blue color represents Intel.

With the arrival of CEO Lisa Su in 2014, the company has experienced a huge leap forward, especially in recent years. 5G on base stations and Mars Land Rover The use of its chips in the reconnaissance vehicle significantly increased its value in the sector, allowing it to surpass Intel.

Market value of the company according to current data (August 2024) While it was 214 billion 513 million 336 thousand dollars; Intel’s value is 90 billion 397 million 390 thousand dollars. So, to what do you think AMD owes this leap? The following projects explain why.

Now let’s see how the company achieved this: AMD was founded in 1969 by Jerry Sanders and his seven co-founders.

It launched its first products in 1970 and went public in 1972. AMD parted ways with Intel in the 1980s. It began producing its own products by reverse engineering Intel’s chips and increased competition in the PC market.

In 1995, a long legal battle with Intel ended as a result of a lawsuit in which AMD won the right to design x86 processors. During this period, AMD producing the first 1 gigahertz processor and the launch of the 1 teraflop GPU solidified the company’s place in the industry.

Lisa Su’s appointment as CEO in 2014 was a turning point for AMD.

Under Su’s leadership, AMD continues to develop next-generation chips and such as data center, game consoles, industrial applications began to spread to areas. With Zen series processors, AMD achieved a major performance increase and thus closed the gap with Intel.

With its Zen processors, AMD has won important customers in the data center market: Amazon AWS, Google Cloud, Oracle, IBM ve Microsoft Azure. Zen processors, released in 2017, accelerated AMD’s technological development and led to the rebirth of the company.

AMD in 2009 separating the production branch He founded GlobalFoundries and focused on design rather than chip manufacturing. The change in strategy allowed AMD to operate more efficiently and focus on innovation.

AMD to produce its most advanced chips Taiwan Semiconductor Manufacturing Company (TSMC) is collaborating with. TSMC produces 90% of the most advanced chips in the world and all of AMD’s advanced chips. Thus, AMD uses its resources more efficiently by reducing its costs.

AMD uses its chips not only in computers and game consoles, but also in many areas such as Tesla models, 5G base stations, Mars Land Rover and supercomputers.

AMD in 2022, By purchasing Xilinx for $49 billion has taken a major step forward in the field of reprogrammable chips (FPGA). This step helped AMD expand its product line and strengthen its presence in different industries.

Nowadays, in addition to x86 chip architecture, AMD It also competes with the ARM architecture. Lisa Su, the company’s CEO, states that both x86 and ARM architectures will continue to play important roles in the future.

According to analysts, AMD’s performance gains and investments in new business areas will put the company in an even stronger position in the future. Company, consolidate one’s place and continues to make big bets to seize future opportunities.

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