Google lost the case against the US Department of Justice the other day and was declared a “monopoly” by the court. So what impact will this decision have on the internet world?
Google lost its case with the US Department of Justice the other day. The court declared the tech giant a “monopoly” in the country and concluded that it intended to continue this approach. The decision signaled that large technology companies could be regulated, no matter how large they are.
Yet no penalty was imposed. Authorities will conduct an investigation into the company’s activities and monitor whether any changes will be made. There is a possibility that we will see the first penalty around September. Google will appeal the decision. Therefore, we can predict that the legal struggle will last several years. However, it is possible to say that such a decision will have a huge impact on the internet world. Let’s take a deeper look at this topic.
What does Google’s “monopoly” rating mean for users and the internet?
In fact, everything depends on the penalties from the court and the sanctions to be imposed against Google. However, we can say that in the end, there may be a result that will affect everyone. After all, Google is the most dominant company on the internet. The company at the forefront of nearly everything, from search to ads.
A decision that will cease to be a monopoly and try to minimize the negative impact on users may cause Google to withdraw from agreements with other companies. The technology giant, which is the 4th most valuable company in the world with 1.96 trillion dollars. multibillion-dollar deals to make the search engine the default on devices owner.
The best example of this is the agreement with Apple. The company that produces the iPhone, one of the best-selling phones in the world, and Google for a search engine 20 billion dollars There is an agreement. Pulling out of the deal could ensure that Google won’t be the default on the iPhone. This means that users Start using different search engines why could it be.
As we all know, now everyone prefers Google’s search engine. There is still no one close to his level and he is the best on the internet. The reasons for this are that it is widely used and is the default search engine of most devices in the world. However, with the development of artificial intelligence, we may see search tools that can truly compete with it.
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In other words, getting good tools and ensuring that Google abandons its agreements, The company has lost its dominance in the market and users are now turning to different tools. may cause. Not having to see Google will greatly increase competition and increase innovation. this too It definitely reflects positively on the user. We have seen OpenAI recently announce Google rival SearchGPT. So, such ambitious vehicles are already coming.
So what is the impact of the decision on other technology giants?
In fact, the decision is not only for Google but also for other technology giants. So that the government No company should be a “monopoly” and intimidates technology giants by showing that competition is necessary. It shows that if they do not comply, they may face regulations, no matter how big they are.
So it’s up to other companies to decide changed how you run your business we can see. Technology giants will now have to pay more attention to the details when making agreements and will avoid moves that hinder competition.
At the same time could pave the way for new antitrust lawsuits It is also possible to say. We have recently seen Apple accused of having a monopoly on smartphones. In addition, Amazon, which prevented its sellers from applying low prices on other platforms, and Meta, which reduced competition by preventing access to other platforms by purchasing Instagram and WhatsApp, were faced with similar accusations. So soon There is a high probability that such cases will increase.
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In addition, companies financially will also be affected. As we said, Apple has a $20 billion agreement with Google. Cancel this agreement, Apple lost 20 billion dollars and Google lost advertising revenues from Safari. to lose means. Considering that agreements with other companies were also canceled Billions of dollars could be lost.
As a result, the implications of the decision against Google could be huge. Of course, this decision covers the USA, but its consequences will affect the whole world. Let’s point out that everything depends on the court’s decisions and how Google’s objections will be concluded. So we have to wait a bit to see the effects.
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