iPhone 15 series is on sale at record low prices

Apple, iPhone
15 It is going for huge discounts in mainland China to revive the sales of its series. Leading online retailers JD.com and Alibaba’s Tmall platform are offering these phones at their lowest prices ever.

For example, high-end 256 GB iPhone 15 Pro
Max, is now available on these platforms for 7,949 yuan ($1,117). This means a discount of 2,050 yuan (20 percent) compared to the price of 9,999 yuan ($1,407) when it was launched in September 2023. The basic model iPhone 15 with 128 GB capacity decreased from 5,999 yuan ($845) to 4,599 yuan ($648), with a price drop of 23 percent.

However, Apple‘s official online store in mainland China. iPhone 15‘s are still listed at launch prices. These discounts are only valid on major e-commerce platforms.

iPhone 15 series is on sale at record low prices

AppleIt is thought that ‘s aggressive discounts are intended to revive interest in its main products in China. For those who don’t know,
iPhone Its sales fell 8% in the March quarter to $16.4 billion in the Greater China region, which includes China, Hong Kong and Taiwan. Apple‘s unusual discount strategy in Chinese online markets began in January. This comes after several Chinese manufacturers such as Xiaomi and Honor reduced the prices of their phones in both online and offline markets.

In the same month, Apple iPhones, iPads, in its mainland online store
MacBook‘lar, AirPods ve
Apple WatchIt offered discounts of up to 800 yuan for ‘s. According to market research firm Counterpoint,
Apple‘s smartphone market share in mainland China fell to 15.7 percent in the March quarter; This rate was 20.2 percent a year ago.

This decline Apple‘I
Vivo (17.4 percent market share) and
Honor (16.1 percent market share) behind. Huawei gained 15.5 percent market share in the same period, thanks to its successful 5G phone comeback and Mate 60 Pro model.

Despite concerns,
iPhoneIt seems that discounts in ‘s may yield some positive results for Apple. Shipments of foreign-branded smartphones in China increased by 12 percent compared to March 2023, according to data published by the China Academy of Information and Communications Technology earlier this month. Although the academy did not specify the brand, Apple generally dominates foreign phone sales in mainland China.