It was revealed that Meta and Google were secretly targeting young people in the advertisements they published on their platforms!

Meta and Google, one of the world’s leading social media and technology companies, came to the fore with a rather scandalous development. It was revealed that the two companies secretly targeted users between the ages of 13 and 17 in the advertisements they published on their platforms in agreement. Moreover, these two companies state in their advertising policies that they prohibit advertisements targeting this group. Details are in the news.

Meta and Google Are Secretly Targeting Users Under 18 in Their Ads, Breaking Their Own Rules!

According to claims by US-based sources, both companies, which secretly target child users in their advertisements, have a group labeled as “unknown” among their advertising categories. It is stated that the age, gender, parental status or household income of the users in this category cannot be determined due to their young age.

According to reports, Meta and Google can only highlight ads aimed at young people, even if it is against their own advertising policies. It is also stated that advertisers who choose this category reach a significantly wider audience.

Allegations are that two giant companies are carrying out this illegal campaign to prevent young users from switching to rival platforms such as TikTok. What is more frightening is that the companies in question are said to intend to use advertisements aimed at young people soon not only in the USA but also in many parts of the world.

Google Launched an Investigation Following the Allegations

Google, the focus of the rumors, recently announced that it launched a new investigation into the existing allegations and canceled advertising campaigns targeting the category in question.

The company also said in its statement on the matter, “We prohibit personalized ads to anyone under 18, period. We will take additional steps to reinforce to our sales representatives that they should not help advertisers or agencies try to get around our policies.” He used the expressions.

So what do you think about this issue? Let’s meet in the comments…