Local advertising technology initiative: Monetix

Ad technology startup focusing on ad revenues Monetix, It connects with many technological integrations to all content producers who earn money from advertisements, such as websites and applications, and provides them with advertising income. Enterprise, founder Edi DerofeAccording to , Google Adsense works similarly to products such as Magnite and Pubmatic.

Currently working with a full-time team of 2 people, Monetix also has a part-time sales team of 14 people and a technical team of 8 people. Monetix’s software is a completely local company’s domestic software adapted specifically for the startup. Edi Derofe states that, as a team, they are working with each other on this issue.

According to the information shared by the initiative; Monetix so far 25 customers happened. The company states that it actively works with customers from countries such as Germany, USA, Italy, France, Poland, England, India, Israel, Ukraine, Turkey and Sweden. In addition, those in the contract or integration phase There are 14 more companies let’s point out. The initiative states that these companies are major publishers with a global reputation.

Edi Derofe, Monetix’s 2024 deck monthly growth rate more than 50 percent states that it is too much. Enterprise in 2025 compared to 2024 8-10 kat has growth targets. The startup’s competitors include global companies such as Magnite, Pubmatic, Criteo, Adform and Outbrain. These companies also work with publishers on content monetization and enable publishers to generate income with the same integration methods. When we look at the initiative’s website; We see that companies such as RTBHouse Criteo, Magnite and Adform are among the partners.

Monetix’s revenue model

Derofe states that they differentiate themselves from their competitors by stating that they provide their customers with more income than they get from other places, with their technology being good at a global level, a good sales team and customer relations. The revenue model of the startup is revenue sharing. Although commission rates may vary from customer to customer, they range from 20 percent for Monetix to 80 percent for the publisher.

Goals of the initiative

Monetix’s goal is to continue and grow on its way to becoming a global brand, serve more customers and make money for content creators. The startup expects to reach a monthly turnover of around 300 thousand dollars in the first quarter of the new year with the agreements it has already made. In this process, it wants to expand its team and establish local teams in Europe, the USA and Asia. Thus, the growth rate of the enterprise will increase and it will be able to provide better service to local publishers. Let’s add that the startup will continue to invest in its technology.