Meta and Google want to make AI deals with Hollywood studios

Meta and Google are offering millions of dollars to Hollywood studios to develop artificial intelligence-supported video models. According to Bloomberg, companies have made very large offers, but the outcome of the negotiations remains unclear.

According to the news in question, Netflix and Disney do not want to license their content, but both companies say they are interested in different types of collaboration. Warner Brothers Discovery, on the other hand, is reportedly willing to license certain of its programs.

Both Meta and Google hope such deals will help improve video creation tools. If you remember, Google recently introduced a text-to-video model called Veo and appointed Donald Glover to promote its capabilities. Meta is also working on videos produced by artificial intelligence.

As Bloomberg noted, Hollywood studios may have some reservations about such deals. While AI editing tools are intriguing, there is widespread concern in the entertainment industry about how AI companies may use their creative work. An example of this came from OpenAI. Tensions came to the surface this week when Scarlett Johansson accused OpenAI of impersonating her voice for its “Sky” assistant on ChatGPT and refused to partner with the company.

Apart from some tensions, there is a kind of race between artificial intelligence companies to make licensing agreements with media companies. In fact, earlier this week, OpenAI and News Corp announced that they had made an agreement to bring news content to ChatGPT. Let’s see what we will encounter in this field in the future.