Meta, is facing its first antitrust penalty from the European Union. The company’s main social media platform is Facebook Marketplace. Facebook It is claimed that it gives Marketplace an unfair advantage by combining it with.
This situation, European Commission It has been criticized by Meta for abusing its market dominance and imposing unfavorable conditions on rival advertising services to advertise on Facebook or Instagram. The European Commission claimed that Meta’s practices hindered competition and made it difficult for other players in the market to operate.
Meta denies these accusations and argues that its practices benefit consumers and encourage competition. However, European Union It is said that there is an extremely strong possibility that Meta will face a heavy fine due to these allegations before antitrust chief Margrethe Vestager leaves her post next November. It should also be noted that the possible penalty could be up to 10% of the company’s 2023 global revenue, that is, around $13.4 billion.
Meta’s in Europe Instagram and plans to offer Facebook platforms ad-free also came to the fore in this process. However, the impact of this move by the company on the antitrust investigation is still unclear. In other words, Meta’s goodwill efforts in this direction may not yield results.
The European Commission is expected to make its final decision in the coming months. This decision technology of giants competition policies and may constitute an important turning point in their market dominance. It is a matter of curiosity what kind of strategy Meta will follow in this process and how its activities in Europe will be affected.
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